TV advert evaluation

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Section 1

The brief was to re-brand a product from Unilever. In my group we chose to re-brand Lynx and we did some research on what we think would be best to do and we come up with a unisex product which Lynx have not yet created. Lynx mainly target males with the products they create but they have also created a product for women. So deciding to put them together and create one product will give a wide variety to who will buy the product. Obviously its targeted to both sexes but also certain age groups, we thought the primary audience is people aged between 18-25 year olds as that is what age Lynx target their existing products at but the secondary audience will be people from 26 on wards we know this from doing research about this. We all pitched our own ideas and then we came to the conclusion that this was a good idea which was inspired by Tom Ford who also have a unisex fragrance.

Section 2

Everybody in the class sat down and we watched our TV ad twice and they jotted down notes. We had a mix of good and bad feedback. The good feedback was that they thought the camera shots and movement was really good as it made the ad flow well. The colour scheme that we chose on the bottles also got credited and they thought that it was a good amount of time for a advert to grab your attention. Bad feedback was that there was no music or a voice over for the ending, this was our fault as we didn't meet the deadline to get music or a voice over sorted. Another one was that we didn't actually see the bottle fall from the coat, again this was our fault as when it came to editing we had good shots but to make it flow better we had to put a lot of the shots in quick succession so this meant that you couldn't actually see the bottle fall from the pocket.

I think that the advert made it clear who we targeted the advert to. Both of the actors are young so this will grab attention to the target audience because they will notify that they are a similar age. I also think we got the message across for who it was for because at the end of the ad we had "for him and for her" again notifying who the target audience is. The impact we are looking for is a positive one which will be judged on by how many will buy the product and what they think of it.

We used everything to do with mise en scene, setting, props, costume, facial expressions, body language, lighting and colour. For setting we had three different settings; Kieran's house, Marine Parade road and Lovewell Road. We used the house to show that the actor and actress were getting ready to go out and then we used the roads to show that they had left the houses which then lead to them meeting. The props we used were an aftershave bottle and a deodorant can to show what product we created and in the different ways it comes in. The costumes used were Chris (actor) and Lucy's (actress) own clothes so we didn't have a problem with sorting the costumes out. Facial expressions used showed that they were both concentrated on what they were doing and then at the end they seemed happy to see each other. All the lighting in the ad apart from when Lucy is getting ready is natural lighting which worked well in the advert. The lighting for when Lucy is getting ready is a light bulb connected to the mains but it still worked well in the advert. We set a colour scheme which was black and silver for the Lynx bottles, logo and writing. We done some research on what colours work well together and that was popular choice. The editing went really well and we didn't have any problems with it apart from not meeting the deadline on finalising the piece. The camera work was good as well, the shots we used worked well to make the ad flow and we got positive feedback on the camera work. We shot some scenes from different angles to give us more variety to choose from so we could decide on what will be best for the advert. Sound was the biggest fault in our ad. We didn't use any of the sound what was recorded whilst we were filming because the plan was to put background music on with a voice over at the end. We didn't decide on the music what we wanted in time and didn't record a voice over either.

I think that if music was included it would sell the product to the specific audience maybe even other audiences as well but even with out the music I think we could sell the product to the correct audience because it meets the story line we wanted it to and it gets what the point is across well.

AIDA
A- The potential customer was male and females in the age bracket of 18-25 year olds. We let the audience know this because of the actors in the advert.
I- We created interest because we targeted both sexes by doing this at the end of the advert using the tagline 'for him and for her'
D- We tried to make the ad so that the audience would desire the product because when we shot the opening scene it was in a middle class type bedroom so for him to then use the product can make it appeal to certain people.
A- The way we tried to make the audience buy the product straight was by showing them what can happy as when the actor and actress bump into each other they seem happy to see each other so the audience might think it will work for them.

Overall, I believe that the advert was rather well done considering the lack of experience that our group had in filming. Although as with anything, improvements can be made, I am very proud of this particular project and also proud of how the team worked.