The Requirements of Working to a Brief

Briefs

A brief is how a client outlines advertising media objectives, target audience, budget and other criteria for selecting a media mix and plan.  If you're working with a media planner, they'll work with you to create this. Commissioning is where a  large media company will employ an other independent media company to create and produce the product for them, and after the product has been made the larger company may go on to be use the product for an external client who will pay the independent media company for making the product. Tender is where a client will advertise their brief and a production company will bring together a proposal that they will pitch to the client, there could be multiple pitches to the client from many different companies, so the client will then get the chance to choose the proposal that they think best suits their brief and offer the job to that production company. This is where a client can put their brief out so it can be accessed by all of the different production companies that are participating. It can been seen as a free competition as each production company will complete the brief, the client can then judge which company has the best project.

Reading a brief

Negotiating a brief

We wasn't allowed to use music off YouTube because it had to be supplied to us by E4, The same happened with the logo as we had been given permission to use it. We weren't allowed to slander off any gender or race etc. We weren't allowed to show off anything with gore or anything rude in the esting. We decided to go outside and film as we didn't have a cat to get out of a tree so we decided to change it to saving an old lady from getting hit by a car and filmed on a road/car park at the back of college. If the client wants more things added to it they will pay you to keep the equipment and pay the people in the thing so they stay around if not you can refuse to continue to work for them.

Opportunities

So that they can get experience and get there name out there so more people will come to them for work, they also do it for the money. Also  they do it to find out what they are not so good at and what they need to improve on by continuously working on it.  I learnt how to put a logo onto a shirt via printing. I done all the filming/pictures for the animation and the majority of the editing.